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| EA: Every Consumer Will Ultimately Go Online |
| [2008-07-21] |
| According to Gamesindustry.biz, Electronic Arts will be "totally digitally-focused" in the future, moving away from the traditional packaged goods model to embrace digital distribution in a bid to avoid becoming "another music industry". That's the view of EA Sports label president Peter Moore, who has told GamesIndustry.biz he expects EA to "lead the charge" in that area, although not necessarily at the expense of "progressive" retailers who can also play a significant part. "You're talking to a company here that truly believes that every consumer will ultimately go online, whether it's five years from now," he said. "You're talking to a company that ultimately believes that physical media goes away, that how we get our media whether it's games, we're already doing it through music, or if it's TV shows, it's going to go through Internet Protocols more than it is through cable or satellite. "And EA will lead the charge by that I mean that we don't get marginalised because we continue to deliver physical discs. We have a cost there that's a drain on the industry, it's expensive, and we have every intention over a period of time whether it's three years, or five years, of moving this company to be one that is totally digitally-focused, that sees a tremendous opportunity in interacting with our consumer twenty-four-seven." |
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