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| E3 Failed in More Ways Than It Succeeded |
| [2008-07-24] |
| Show is degenerating and lacking value Electronic Entertainment Expo in Los Angeles was closed last week. So many have, in the wake of the recent E3, weighed in on whether the show was a success or failure. The website of Gamezone has just released an article about E3. The details are as below: Actually, the show was a bit of a mixed bag. There were positives, but when one takes into account what is supposed to be the scope of the event, the negatives were overwhelming. The ESA wanted a more intimate show. Ok, it was still spread out throughout the convention center, but instead of occupying the big halls (South and West), where one could actually spend an afternoon, morning or even all day visiting publisher after publisher, this year's debacle was confined to meeting rooms that where scattered from one end of the LACC to the other. That is hardly intimate. There was no enthusiasm, no energy that should be associated with the vibrant industry that brings imagination to life. This year's show was dull to the point of boring. Yes, there were still good games to see, but altering the format, visiting their studios on media tours would have accomplished the same thing, only with deeper experiences with the games. The studio visits are more advantageous because instead of getting 25-30 minutes with a superb title like Fallout 3 in the Bethesda booth, a visit to the studios would likely mean more hands-on time, access to developers... in short, the kind of visit that means robust coverage, giving players and consumers not only a sense of the game itself, but also allowing for interview time with key developers. The idea here, folks, is to give as much information as possible to allow you to make informed decisions about potentially purchasing the game. While past E3s did not offer much more, there was excitement, there was enthusiasm and there was a celebration of the industry. All that was lacking from this year's event. It felt more like a fast-food drive-in. Get in, get something that is barely nutritious and get out. One journalist stated that E3 was killed last year with the Santa Monica debacle. He referred to this year's edition as the 'zombie E3.' I'll take it a step further, it was the 'vampire E3.' It returned from the dead and sucked the life out of what should have been a great event. |
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